The Vaccinium genus includes plump, sweet (North American) blueberries, which are cultivated, and bilberries (European blueberries), which have a light tartness and grow wild. Our wild (organic) bilberries have anthocyanins in both their skin and flesh and therefore have higher antioxidant potential. This 100% pure, not-from-concentrate juice can also be made into jelly or served with mild meat dishes.